Burger King announced an additional $300M investment to accelerate the modernization of Burger King restaurants across the U.S. This comes after BK announced $250M in modern image, technology and new kitchen equipment in September 2022 as part of its Reclaim the Flame plan, and a further $500M to accelerate the reimaging of more than 600 Carrols Restaurant Group owned Burger King restaurants following the pending acquisition of Carrols. The September 2022 Reclaim the Flame plan also included $150M in incremental digital and media investments through 2024 followed by an agreement with franchisees to increase their investments in advertising from 2025-2028 should certain franchisee profitability metrics be achieved.
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