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Herc Holdings price target raised to $142 from $117 at Baird
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Herc Holdings price target raised to $142 from $117 at Baird

Baird raised the firm’s price target on Herc Holdings to $142 from $117 and keeps a Neutral rating on the shares post the Q4 report. The company’s Q4 rental revenue, EBITDA and earnings were all below consensus with 2023 EBITDA finishing towards the low end of initially guided range, the analyst tells investors in a research note. The firm says Herc’s 2024 guidance calls for much slower growth, with the low end of guidance the most likely outcome aid further pressure on fundamentals as 2024 progresses.

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